Packaging it’s a biggie. I have been known to be lured in by the packaging before finding out what the product was. I’ll flip through the design books on packaging and remember from my study days a beautiful book titled ‘How to Package 5 Eggs’ – a Japanese book all about using traditional organic materials woven to create the most beautiful and functional way to carry goods. People are paid big bikkies to lure customers in. My sister very nearly gifted me a box of beautiful Japanese wrapping papers for my birthday, so the packaging would be the gift – that’s how much I admire the art of presentation.
The down side with so much of the outer wrapper today, is that it is designed for single use. Plastics last for far too long in the environment, so we have to find alternatives or do without. Bit hard to deliver salad without packaging of some description.
Furoshiki was the inspiration behind how I now package bulk salad orders. Take a big fat square, wave your magic wand over it, a couple of strategic knots or folds and turn something from regular to gorgeous. Bonus is that cotton cloth is totally washable an reusable. Customers of the bulk salad mix have loved this step forward, not wanting to be the recipients of more materials to manage.Customers hold onto these wraps to return the following week.
…not furoshiki wrapping in the garden, but a totally reusable and washable way of getting produce to the house.
Orders wrapped with name tags and waiting for pick up. They even feaature their own carry handle.
A little planning and preparation will take you a long way to play !
(NB- This technique also worked really well for a long car trip with the kids recently – magazines from the library, snacks and drinks wrapped like this – undo and hey presto – wrap to protect the kid and car seat already on their lap before play.)
Find ways to bring reusable beauty and gifting into the day.